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Marketing Coordinator |
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Innovative Office Products is seeking a marketing professional to manage and develop company marketing efforts.
Responsibilities include:
Establishing strategic marketing plans to achieve corporate objectives, including maintaining a consistent corporate image throughout product lines, promotional materials and events.
Planning and conducting market research to identify opportunities for increased sales.
Collaborating with product development and sales teams on new product development and product improvement efforts.
Developing and executing marketing programs and positioning strategies to achieve revenue, profitability and market share objectives
Managing the marketing budget.
Planning and overseeing execution of promotional activities including print, electronic media, social media engagement, trade shows, and direct mail
Managing and developing the companys website
Working with various internal departments as well as external organizations to coordinate participation in trade shows
Managing PR and communications
Managing relationships with outside advertising agencies and suppliers, including contract negotiation and collaboration on ongoing campaigns
Analyzing marketing programs and adjusting strategies and tactics to increase effectiveness.
Providing post-event reports, metric analysis and regular status updates on marketing programs.
Reviewing and analyzing marketing surveys on current and new product concepts to recommend future product development
Requirements include:
Excellent communication and organizational skills
A solid understanding of core marketing concepts and demonstrable experience in the described responsibilities
A minimum of 5 years of marketing experience.
Computer skills, including knowledge of contact management and order processing systems, internet, project management, database, spreadsheet, and word processing software,
Web development experience is a plus.
Minimal travel required. (< 10%)
4-year college degree
Compensation includes base, 401k and medical benefits.
Email resume to SGross@LCDarms.com. |
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